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Individual differences in search behavior for a nondurable. Impact of online consumer reviews on sales: An empirical study of pre-purchase search for automobiles.
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Is there a global multichannel consumer? Fashion promotions in the Hispanic market: Journal of Business Research , 63 9 , — Journal of Consumer Research , 14 1 , 83 — Keywords Keywords Online shopping , pre-purchase information search , offline and online information sources , consumer behavior , multivariate analysis of covariance MANCOVA.
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Individual factors, such as Internet usage experience, need for cognition and age, also tend to influence consumer preference for different online and offline sources. Journal of Business Research , 41 3 , — The analysis of data using multivariate analysis of covariance MANCOVA shows that consumers tend to use both traditional offline information sources and online information sources when they shop online. cheap custom writing git commands Impact of online consumer reviews on sales: Perceptions of Internet information credibility.
The moderating effect of product knowledge on the learning and organization of product information. Perceptions of Internet information credibility. steps to writing a persuasive essay graphic organizer A review of factors affecting online consumer search behavior from an information value perspective. Request Permissions View permissions information for this article.
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Journal of Consumer Research , 34 1 , — Vol 6, Issue 1, pp. Journal of Marketing Research , 38 3 , — Journal of Retailing , 90 2 , — Journal of consumer research , —
The moderating effect of product knowledge on the learning and organization of product information. Exploration and its manifestations in the context of online shopping. The Journal of Marketing , 55 1 , 10 — Simply select your manager software from the list below and click on download. An empirical test of a model of external search for automobiles.